About us

Celebrating the beauty of music and its limitless power, Music of Armenia is breathing new life into the Armenian music legacy by rediscovering, preserving and promoting Armenian music and talent, while creating innovative collaborations and offering audiences outstanding concerts and festivals.

Music of Armenia has come a long way since its modest beginnings - building an international reputation for promotion of outstanding Armenian music and talent. Music of Armenia also plays a central role in the development of the Armenian music industry.

Music of Armenia also known as MoA was established in October 2008 as a company registered in the UK.
Currently Music of Armenia is registered as an NGO in Armenia but continues to operate internationally. The principal activities of Music of Armenia are online Armenian music and musician promotion, artist, projects and events management.

In 2013 Music of Armenia was featured in the Guardian’s Small Business Showcase for Marketing and PR excellence.

In 2015 Music of Armenia launched its first festival - Yerevan Duduk Festival dedicated to duduk, which UNESCO proclaimed together with its music as a Masterpiece of the Intangible Heritage of Humanity in 2005 and inscribed it in 2008.

In 2016, Music of Armenia launched its second festival - Sayat Nova Festival dedicated to Armenian renowned musician Sayat Nova and troubadour culture in general. The festival, to date, has taken place in Yerevan, Armenia and Tbilisi, Georgia.

In 2016 launched its third festival - Sharakan Festival dedicated to Armenian sacred music. The festival usually takes place at Tatev Monastery in Armenia.

Thanks to Music of Armenia’s continuous efforts to put Armenia on the map of international music community, in 2017 MoA joined both, the International Music Council (IMC) and the European Music Council (EMC) as a National Specialised Organisation, thus becoming the sole organisation to represent Armenia at both institutions. Both, the IMC (1949) and the EMC (1972) were created by UNESCO as advisory bodies on matters of music.

In 2018 Music of Armenia became a member of the International Music Managers Forum (IMMF), once again, becoming the first organisation from Armenia and the wider region to have joined IMMF.

In 2018 Music of Armenia launched Women's Musical Month, a month-long celebration which focuses on the power of female creativity and talent and promotes the legacy of music created and performed by Armenian women.

In 2018 Music of Armenia initiated and produced Sounds of Sevan – a multidisciplinary installation/live performance art piece, which focuses on natural and cultural heritages of Armenia, while tackling social issues such as the environment. Supported by the Swiss Agency for Development and Cooperation, the Swiss government included Sounds of Sevan in their cultural programming for the Francophonie 2018, which took place in Yerevan in 2018. Sounds of Sevan is also the winner of the ‘Best Music’ award in the Music Category at London International Motion Pictures Awards 2019.